他是法國(guó)人，卻在澳大利亞創(chuàng)立了公司，專(zhuān)注于運(yùn)動(dòng)領(lǐng)域的設(shè)計(jì)。在此之前，他曾為在法國(guó)、俄羅斯和澳大利亞的幾個(gè)跨過(guò)公司工作過(guò)，多年間也陸續(xù)與學(xué)校的學(xué)生們一起展開(kāi)各種項(xiàng)目，現(xiàn)在，他還是悉尼科技大學(xué)的老師。

他就是我們今天的主人公Jean-Marc Seynhaeve。 

或許是因?yàn)殚啔v豐富，Jean-Marc在談起現(xiàn)在和過(guò)去的時(shí)候，總不忘提到未來(lái)。就像他對(duì)年輕設(shè)計(jì)師的建議那樣——專(zhuān)注你所愛(ài)，同時(shí)培養(yǎng)全局觀。

Jean-Marc Seynhaeve

Narkii：

您被許多設(shè)計(jì)團(tuán)隊(duì)、工程師和品牌經(jīng)理評(píng)價(jià)為出色的設(shè)計(jì)師以及富有創(chuàng)造力的領(lǐng)導(dǎo)者。請(qǐng)問(wèn)這二者，您更喜歡哪個(gè)身份呢？

You are recognized among teams of designers, engineers and brand managers as an outstanding designer and a creative leader. Which role do you prefer?

Jean-Marc：

我相信當(dāng)你為一個(gè)品牌工作，做一些創(chuàng)新作品，更令人興奮，尤其是在打破界限探索可能的未來(lái)的時(shí)候；這帶來(lái)了更多創(chuàng)造出色產(chǎn)品的機(jī)會(huì)。一個(gè)擁有品牌團(tuán)隊(duì)、具有品牌視野的工作室的成果總是令人驚訝，出乎意料，并且這也鼓勵(lì)著整個(gè)團(tuán)隊(duì)。另一方面，從日復(fù)一日的產(chǎn)品設(shè)計(jì)中能收獲更多，因?yàn)樗怯行蔚模憧梢钥吹疆a(chǎn)品走進(jìn)生活，還能得到用戶(hù)的反饋。

I believe that when you work for a brand, conducting the works on innovation is far more exciting, especially to push the boundaries, exploring the possible futures; it opens many opportunities to develop outstanding products. The output of a brand vision workshop with the brand team is always surprising, unexpected, and energizes the full team. On the other hand, day to day product design can be more rewarding as it is more tangible, with products coming to life and user feedbacks that are usually very rewarding.

作品

Narkii：

您為許多不同國(guó)家如法國(guó)、俄羅斯以及澳大利亞的公司提供設(shè)計(jì)服務(wù)，由于不同國(guó)家的情況（文化、思維、市場(chǎng)等）都有所區(qū)別，在這個(gè)過(guò)程中您需要不斷地轉(zhuǎn)換設(shè)計(jì)方式嗎？還是有不變應(yīng)萬(wàn)變的方法？

You have served many multinationals companies based in France, Russia and Australia. As we know, different countries varies in the culture, thinking pattern, market and so on, shoud you change your method of design during this process, or is there a master key? 

Jean-Marc：

在大型的國(guó)際合作中，設(shè)計(jì)流程都有點(diǎn)類(lèi)似，并且常常包含了在亞洲工廠進(jìn)行產(chǎn)品開(kāi)發(fā)這一部分。市場(chǎng)有所不同，但它們并沒(méi)有很明顯，因?yàn)槿缃裎覀兪巧钤谌蛐缘奈幕?。不過(guò)，人們做決定的方式就有差異。法國(guó)人喜歡挑戰(zhàn)想法，俄羅斯人則更尊重等級(jí)制度與結(jié)構(gòu)。我注意到，澳大利亞人在交流時(shí)非常隨和。無(wú)論是對(duì)于哪個(gè)國(guó)家，我想說(shuō)，更重要的是要用足夠的時(shí)間去向人們解釋我們的目的，解釋為何設(shè)計(jì)是成功的關(guān)鍵因素，這樣大家才能朝著相同的方向前進(jìn)。

Within big international corporations, the design process is quite similar and usually involves product development with Asian factories. There are differences in the markets, but they are not so noticeable, as we live in a global culture today. However, the way people make decisions is quite different. When French people like to challenge ideas, Russian people have more respect for hierarchy and structure their acts. I have noticed that Australians are super easygoing people when it comes to communication. Whatever the country, I’d say that the more important is to allow sufficient time to explain people the objectives, why design is a key factor of success, so that everyone is going the same direction.

JM在沖浪

Narkii：

您一直在運(yùn)動(dòng)相關(guān)的領(lǐng)域里，而您自身也是運(yùn)動(dòng)愛(ài)好者，那這種情況下，您研究分析用戶(hù)體驗(yàn)的時(shí)候是否會(huì)受限于自身的主觀性呢？

You have been focusing on the sports field and you are a sports enthusiast as well. Based on this, have you evered confined to your subjective view when you are analysing the user experience?

Jean-Marc：

我不相信設(shè)計(jì)中存在中立，因?yàn)殪`感本來(lái)就是個(gè)人的事情。即便如此，一個(gè)好的設(shè)計(jì)師也應(yīng)該要能夠往后退一步并不帶任何偏見(jiàn)地去分析。當(dāng)你本身是一項(xiàng)運(yùn)動(dòng)或活動(dòng)中的高級(jí)用戶(hù)時(shí)，你可能更具有相關(guān)性，因?yàn)槟阒烙惺裁吹胤绞强梢愿倪M(jìn)的，但是同時(shí)也需要挑戰(zhàn)現(xiàn)有狀態(tài)并去尋找解決問(wèn)題的新方法。Tribord Easybreath面具就是一個(gè)強(qiáng)大的產(chǎn)品，它是為使用通氣管不適的人群而設(shè)計(jì)的。不過(guò)一個(gè)喜歡潛水至5米的普通浮潛者不會(huì)喜歡它?；旧?，我是屬于第二類(lèi)，但是我們從用戶(hù)體驗(yàn)分析中得到的洞察清楚地表明，不同解決方案里存在著針對(duì)在海上不舒適的人群的空間。我們已經(jīng)使許多人看到了海底世界，他們?yōu)榇朔浅８兄x我們。

I don’t believe in neutrality in design, because inspiration is a personal thing. That said, a good designer shall be able to step back and analyze the context without any bias. When you are an advanced user in a sport or activity, you may be more relevant, because you know the things that can be improved, but there is a parallel need to challenge the existing and find new ways to solve problems. The Tribord Easybreath mask is a formidable product for those that are uncomfortable with a snorkel. But a regular snorkeler who enjoys going -5m meter will not like it. Basically, I am part of the second category, but the insights we had from the user experience analysis had clearly shown that there was space for a different solution, targeting people who are not at their ease in the sea. We have made the underwater world visible for many people and they have been very grateful to us for that.

作品Tribord Easybreath

作品Nabaiji X-base swimming goggles

作品Tribord FLP 500 Snorkeling fins

作品TRIBORD R'gomoove snorkeling fins

Narkii：

您的設(shè)計(jì)生涯快有二十年了，現(xiàn)在對(duì)于比賽是什么看法呢？還會(huì)參加比賽嗎？

It has been almost 20 years since you started designing. What do you think of competition? Do you still take part in competitions?

Jean-Marc：

我現(xiàn)在沒(méi)有再參加比賽了，因?yàn)槲冶认惹盎ǜ鄷r(shí)間在設(shè)計(jì)策略和顧問(wèn)上。我覺(jué)得比賽挺有趣，它們聚焦于新事物上。但是參賽很耗時(shí)，而我更想要專(zhuān)注于銷(xiāo)售中顧客的反饋與結(jié)果上。

I do not take part in competitions any more, because I spend more time on design strategy and consultancy than before. I think the competitions are interesting, as they concentrate the best of the new things coming. But participating can be time consuming and I’d rather focus on the customer’s feedbacks and the results in sales.

Narkii：

我個(gè)人非常喜歡您的攝影作品，攝影在您的人生中扮演什么角色呢？您的攝影與設(shè)計(jì)是什么關(guān)系呢？

Personally, I really like your photography. What kind of role does photography play in your life? And what is the connection between photography and design?

Jean-Marc：

攝影是后來(lái)在2012年至2013年環(huán)游世界的一年間里學(xué)的一項(xiàng)技能。它是一種令人沉思的藝術(shù)，我覺(jué)得它兼具技術(shù)性和藝術(shù)性。大自然是如此鼓舞人心！創(chuàng)造的可能性是無(wú)窮盡的，而我享受這種大環(huán)境。臉上的一個(gè)笑容，黃金時(shí)段里墻上的一抹陽(yáng)光，騰空而起的滑板玩家，美無(wú)處不在。我們需要的就是好奇心和意識(shí)。毫無(wú)疑問(wèn)，圖片能激發(fā)我設(shè)計(jì)的靈感，音樂(lè)也是。攝影滿(mǎn)足了我對(duì)冥想和美的需求。

Photography is a skill that I have developed lately, during my 1 year world tour in 2012-2013. It is a very contemplative art, which I find both technical and artistic. The nature is so inspirational! Creative possibilities are endless, and I love to play with the context. A smile on a face, the sunlight on a wall at golden hour, a skateboarder in the air, there is beauty everywhere. It’s a matter of curiosity and awareness. There’s no doubt that the images inspire my designs, as well as music. Photography fulfills my need for contemplation and beauty.

攝影作品

Narkii：

和我們介紹下IN-OH!吧，或者談?wù)劰镜亩ㄎ唬?guī)模，以及發(fā)展方向。 

Introduce us about IN-OH!, or tell us its positioning, scale and the developement direction.

Jean-Marc：

我取In-oh!這個(gè)名字，是代表創(chuàng)新所帶來(lái)的驚喜，也代表人與公司的創(chuàng)造潛力，當(dāng)它得到發(fā)揮時(shí)能量是很驚人的。每個(gè)人都有想法，也可以有創(chuàng)造力，但是公司組織的形式?jīng)]有辦法為它提供足夠的空間與時(shí)間?，F(xiàn)在，In-oh更多的是關(guān)注設(shè)計(jì)策略，但是以后，我想發(fā)展設(shè)計(jì)思維與用戶(hù)體驗(yàn)的部分，與需要建立清晰愿景的公司合作（數(shù)字和服務(wù)）。

In-oh! Is the name I found for the surprise that comes from innovation, but also from the creative potential who is INside people and companies, and is very surprising when unleashed. Everyone has ideas and can be creative, but the way companies are organized doesn’t allow enough space and time for it. At the moment, In-oh is more about design strategy, but in the future I’d like to develop the design thinking and user experience part, (digital and services) doing workshops with companies that have a need to establish a clear vision. 

如今，市場(chǎng)非常具有挑戰(zhàn)性，有些企業(yè)如果不考慮未來(lái)就將面臨威脅。出租車(chē)與Uber就是交通解決方案發(fā)生殘酷變化的典型例子。大數(shù)據(jù)和數(shù)字解決方案的新時(shí)代才剛開(kāi)始，它們將影響我們的生活，每個(gè)公司都應(yīng)該為此做準(zhǔn)備。其中用戶(hù)體驗(yàn)就是關(guān)鍵。光是擁有一個(gè)設(shè)計(jì)良好的產(chǎn)品并不夠；用戶(hù)體驗(yàn)的整體質(zhì)量以及關(guān)聯(lián)服務(wù)的水平會(huì)決定你的成敗。

Nowadays, the marketplace is very challenging and some businesses can be threatened if they don’t think about tomorrow. Taxis vs Uber is a typical example of a very brutal change in the offer of transportation solutions. This is the beginning of a new era where big data and digital solutions will affect our lives and every company should now prepare to this. The user experience is the key. Having a well-designed product isn’t enough; the whole quality of the user experience and the level of associated services will determine your success.

在Tribord

Narkii：

多年間您也不斷地接觸到學(xué)校的項(xiàng)目，與學(xué)生們一起做事情，能具體和我們講一講嗎？ 

You conduct school programs from time to time, working with students. Can you tell us the details of the programs?

Jean-Marc：

多數(shù)時(shí)候，做這些項(xiàng)目的主要目的是為了從年輕的有創(chuàng)造力的學(xué)生們中收集反饋和想法，以此來(lái)確定可能的未來(lái)解決方案和市場(chǎng)，并且討論社會(huì)趨勢(shì)。舉個(gè)例子，我們鎖定“浮潛體驗(yàn)”這樣一個(gè)話(huà)題，然后盡可能地讓他們?nèi)ンw驗(yàn)產(chǎn)品。比如，一開(kāi)始我們邀請(qǐng)他們到游泳池，他們可以測(cè)試產(chǎn)品。兩三天下來(lái)，就可以從這個(gè)班級(jí)中收獲100至250種設(shè)計(jì)（基礎(chǔ)的草圖概念發(fā)想）。學(xué)生們可以產(chǎn)生有趣又新鮮的點(diǎn)子，因?yàn)樗麄儾粫?huì)受到可行性、價(jià)格和市場(chǎng)的限制。大部分的點(diǎn)子都停留在概念，但是也有一些很快能真正實(shí)現(xiàn)。經(jīng)營(yíng)一個(gè)品牌，這個(gè)非常有用也有趣，也是找尋潛在員工的一種方式。當(dāng)我與不同品牌展開(kāi)研討時(shí)，我也用類(lèi)似的方法，我已經(jīng)掌握了確保收獲強(qiáng)大成果的技巧。  

Most of the time, the main goal of these programs is to gather feedback and ideas from young creative students to identify possible future solutions and future markets, and discuss the society trends. We define one topic e.g. “snorkeling experience”, and we try as much as possible to let them experience the products. For example, we invite them at the swimming pool at the beginning of the workshop, and they can test the products. On a 2-3 days workshop with a class, you can get from 100 to 250 designs (basic draft-concept ideas). Students can deliver interesting and fresh ideas because they don’t know the constraints in terms of feasibility, price, market. Most of these ideas remain conceptual, but some ideas can actually be developed quickly. This is very useful and interesting as a brand, and it is also a way to find potential employees to recruit. I use a similar methodology when I organize workshops with brands, I have developed techniques to guarantee powerful outcomes.

在NABAIJI

Narkii：

您現(xiàn)在也任教于悉尼科技大學(xué)，您還記得您的第一堂課嗎？您的教學(xué)理念是什么呢？

Currently you teach at UTS Sydney. Did you remember your first class？What is your teaching philosophy? 

Jean-Marc：

悉尼科技大學(xué)有很多來(lái)自不同國(guó)家的學(xué)生（中國(guó)、馬來(lái)西亞、韓國(guó)、澳大利亞等等），這使得課堂非常有趣。一開(kāi)始用外語(yǔ)上課有點(diǎn)困難，但我感覺(jué)他們喜歡我的廣博背景以及我說(shuō)話(huà)的方式——法國(guó)人一般比較直接，說(shuō)話(huà)比較坦率——現(xiàn)在的年輕人深受大量數(shù)字內(nèi)容的影響，同時(shí)，面對(duì)著這些信息，學(xué)生們也在努力塑造他們自己的思維。在這個(gè)復(fù)雜的世界上，他們面臨可持續(xù)的挑戰(zhàn)，但這同時(shí)也是一個(gè)美好的項(xiàng)目，對(duì)人們來(lái)說(shuō)是非常有希望的。

There are many different students nationalities at UTS Sydney, (Chinese, Malaysians, Koreans, Australians, among others) which make the class very interesting. It was hard at the beginning to teach in a foreign language, but I think they appreciate my extensive background and my way of speaking – French are usually more direct and frankly speaking - The current generation is deeply influenced by the huge quantity of digital contents, meanwhile, facing that information, the students struggle to structure their thinking. They have to face the challenge of sustainability, in a very complex world, but it is a beautiful project, very promising for mankind. 

另一方面，他們也很幸運(yùn)，由于技術(shù)的發(fā)展，他們擁有很棒的機(jī)會(huì)。制作原型變得很容易，如今的設(shè)計(jì)軟件（3D）也非常強(qiáng)大?；ヂ?lián)網(wǎng)上可以找到任何信息，要去任何地方也沒(méi)有難度。我盡力告訴他們這些，提升他們作為設(shè)計(jì)師的社會(huì)責(zé)任感。他們?yōu)槲磥?lái)世界負(fù)責(zé)。

On the other hand, they are lucky because they have fantastic opportunities thanks to the technology. Prototyping has never been more easy, and the design tools (3D) are very powerful these days. Any information can be found on the internet, and the world has become easy to travel. I try to unveil them all these points and elevate their societal responsibility as designers. They are responsible for the world to come.

用戶(hù)體驗(yàn)課程中

Narkii：

對(duì)于年輕設(shè)計(jì)師，有什么建議嗎？ 

What kind of suggestions do you have for young designers?

Jean-Marc：

世界正經(jīng)歷前所未有的復(fù)雜，同時(shí)卻也激動(dòng)人心。數(shù)字網(wǎng)絡(luò)的力量，人工智能的前景（想想無(wú)人駕駛汽車(chē)將對(duì)我們的城市造成什么影響），GAFA逐漸強(qiáng)大的力量，全球變暖的問(wèn)題，可持續(xù)解決方案的巨大進(jìn)展；我們一面感到興奮，一面又深陷焦慮，是有許多理由的。

The world has never been so complex and exciting at the same time. The power of the digital network, artificial intelligence perspectives (think about what impact autonomous cars will have on our cities), increased power of the GAFA’s, global warming and huge progress of sustainable solutions; there are many reasons to be both excited and anxious.

我認(rèn)為我們不能再用之前的做法。作為一個(gè)設(shè)計(jì)師，要尋找解決方案，沒(méi)有與不同的伙伴、活動(dòng)者進(jìn)行合作已經(jīng)不可能了，尤其是要尋找可持續(xù)的解決方案。我對(duì)每個(gè)學(xué)設(shè)計(jì)的學(xué)生的建議是，專(zhuān)注在自己最喜歡的一塊，得名于自己的特長(zhǎng)，同時(shí)也要關(guān)注大局里正在發(fā)生的一切，培養(yǎng)全局觀。他們也要能夠預(yù)測(cè)他們的職業(yè)生涯中技能可能發(fā)生的變化。另外，每個(gè)設(shè)計(jì)師應(yīng)該要有提供數(shù)字原型的能力，因?yàn)槲锫?lián)網(wǎng)已經(jīng)存在，也因?yàn)樵絹?lái)越多的產(chǎn)品會(huì)被數(shù)字服務(wù)所替代。越來(lái)越多的人明白消費(fèi)不能帶來(lái)快樂(lè)，這就意味著有些人會(huì)再次專(zhuān)注于更簡(jiǎn)單更平衡的生活，可能會(huì)把更多的時(shí)間放到個(gè)人生活、休閑和文化上。最后，發(fā)展技能用于設(shè)計(jì)更加經(jīng)濟(jì)友好的產(chǎn)品，以及理解產(chǎn)品生命周期評(píng)估，至關(guān)重要。這不僅僅事關(guān)個(gè)人選擇。畢竟，我們必須珍惜我們僅有的地球，對(duì)吧？

I think we cannot work the same way as we did so far. Finding solutions, as a designer, is no longer possible without involving different partners, different actors, especially when it comes to find sustainable solutions. I would recommend every design student to focus on what they love the most, to be known for something special, while being very aware of what’s happening in the big picture, cultivating an holistic vision. They also have to forecast possible changes of skills during their career. Beside, every designer shall be capable to deliver digital prototypes, basically because the IOT (internet of things) is already there, and because more and more products will be replaced by digital services. More and more people understand that consuming doesn’t bring happiness, meaning that some people will refocus on a more simple and balanced life, with probably more time allowed for personal life, leisure, culture. And finally, to develop skills on designing more eco friendly products, as well as understanding the product life cycle assessment, is simply essential. It’s not only a matter of personal choice. After all, we have to cherish our one and only planet, right?

Narkii： 

感謝您和我們分享這些！

Thank you for sharing  your ideas with us！

Jean-Marc： 

不客氣。

You are welcome.

本文為藝家人原創(chuàng)，如需轉(zhuǎn)載請(qǐng)注明出處及鏈接